DRIVE TRADE SOLD!
Lessons from a 40+ Car Sales Month
Book Cover Coming Soon
The Playbook
DRIVE TRADE SOLD!
Lessons from a 40+ Car Sales Month
A dealership sales playbook by Leo J. Sullivan — the field manual behind the DRIVE TRADE SOLD system. Built from real conversations on the sales floor, not theory.
82 pages. Five parts. One system. From the first "hello" to signed deal and beyond — this is the exact process Leo used to move 40+ cars in a single month.
What's Inside
Five Parts. One System.
Every section is drawn from real dealership experience. No fluff, no theory — just what works on the floor.
Part One · Pages 6–7
The Six-Step Sales Process
Greet, find out what they need, match a car to their words, test drive, talk numbers, close & follow up. Each step includes exactly what to say, what to avoid, and why it matters.
Part Two · Pages 8–51
Fifty Objections & How to Overcome Them
The 50 most common objections buyers raise — from "I need to think about it" to "Your price is too high" — each with a proven response and a "why this works" breakdown.
Part Three · Pages 52–68
Fifty Closing Questions & Trial Closes
50 closing questions and trial closes to move a decided buyer to "yes." Each one includes the psychology behind why it works.
Part Four · Pages 69–72
Follow-Up Message Scripts
Ready-to-use follow-up scripts to keep the relationship going after the visit. Because where most salespeople go quiet is where referrals come from.
Part Five · Pages 73–82
Notes & Practice Log
Blank pages to log your own objections, practice sessions, and track your progress as you make the system your own.
Bonus · Free companion
Companion Sales App
Leo also built a companion app with 6 modules: sales steps, practice tools, listing generator, follow-up messages, negotiation planner, and payment calculator.
82
Pages
6
Step Process
50+
Objections Answered
50+
Closing Questions
Who It's For
Built for the Sales Floor
New and experienced car salespeople who want a structured, repeatable process
Sales managers looking for a training tool they can hand to their team
Anyone in automotive retail who wants to handle objections with confidence
Dealership professionals who want to turn more conversations into closed deals
Leo J. Sullivan
From the Author
"This book is the field manual behind DRIVE TRADE SOLD. I wrote it from real conversations on the sales floor — the six-step process that opens every sale, fifty of the most common objections and exactly how to answer them, fifty closing questions to move a decided buyer to yes, and the follow-up scripts that turn buyers into referrals. You're not just memorizing lines — you're learning the principles so you can adapt them in your own words."
— Leo J. Sullivan
Be First to Get It
The book is coming soon. Drop your info and Leo will personally let you know the moment it's available — plus you'll get access to the companion sales app.