More Than a Salesman.
A Strategist.

Leo Sullivan doesn't just sell cars — he's systemized the entire process. From a 6-step sales methodology to a published playbook, he brings structure, transparency, and results to every transaction.

The Story

At a local Toyota dealership, Leo moved 40+ cars in a single month — a feat that most salespeople only dream of. But it wasn't luck. It was the result of a system he'd been refining for years: a 6-step sales process, 50+ objection responses, 50+ closing questions, and a follow-up methodology that turns prospects into buyers and buyers into referrals.

That system became a book — "DRIVE TRADE SOLD — Lessons from a 40+ Car Sales Month" — an 82-page dealership sales playbook covering the complete process from first hello to signed deal. He also built a companion app to help salespeople practice objections, generate listings, plan negotiations, and calculate payments on the fly.

Now, through Drive Trade Sold, Leo brings that same expertise directly to clients. Whether you're buying your first luxury car, selling a vehicle you've loved for years, or trading up to something new — you get the benefit of a proven system run by someone who lives and breathes this industry.

Credentials & Work

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Published Author

"DRIVE TRADE SOLD — Lessons from a 40+ Car Sales Month." An 82-page dealership sales playbook with a 6-step process, 50 objections, 50 closing questions, and follow-up scripts.

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App Builder

Built a companion sales app with 6 modules: sales steps, practice tools, listing generator, follow-up messages, negotiation planner, and payment calculator.

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Proven Track Record

40+ cars sold in a single month at a Toyota store. Now a salesperson at a high-end luxury dealership, a premier luxury dealership serving the Durham, NC market and beyond.

The 6-Step Process

Every transaction Leo handles follows a proven 6-step methodology — the same system in his book.

Greet

Make the first minute about you, not the car. "Welcome in — what brought you in today?"

Find Out What You Need

Ask before showing anything. What matters to you, how you drive, what you'd change.

Match

Show one or two vehicles that fit what you told me — connected to your words, not a spec sheet.

Test Drive

Let the car do the talking. Real route, real turns, real bumps. One question at the end: "What did you notice?"

Talk Numbers

Full price with taxes and fees, your trade-in value, and the monthly payment — in writing, no surprises.

Close & Follow Up

Ask plainly for the decision, then check in after delivery. Where most salespeople go quiet is where referrals come from.

Work With Leo

Ready to buy, sell, or trade? Put Leo's system to work for you.

Get Your Free Consultation

More Than a Salesman.A Strategist.